Failure: Friend or Foe?

By: Your Favorite Boundary-Pusher

So I’m knee-deep in this book — Running Down a Dream by Tim Grahl — and outta nowhere, this man hits me with a truth bomb so hard it practically slapped my oat milk latte right outta my hand:

👉 “People only talk about failure when it ends in a big, shiny success.”

Excuse me, SIR. Are you in my group chat?

Let’s be real: No one’s out here posting on the 'Gram like, “Hey besties, I totally tanked today and there’s no silver lining. Just vibes and existential dread.” Nope. We only hear about failure when it’s been tied up in a glittery bow and served as an appetizer to someone’s TED Talk.

But here’s the real-deal, no-filter truth for my wicked women:

Most failure doesn’t come with a highlight reel. It comes with crickets. With that awkward silence where you question every life choice since Y2K. It comes with self-doubt whispering in your ear like some shady gremlin trying to crash your glow-up.

And let me be loud and clear for the people in the back:
YOU 👏 ARE 👏 NOT 👏 THE 👏 FAILURE.

Failure is not a sign to stop. It’s not a cosmic “No thanks, boo.” It’s the universe’s twisted little bootcamp for badasses. If you’re building something — a movement, a brand, a boundary-breaking life — then failure is not just part of the equation. It’s the algebra you didn’t ask for but gotta pass.

It shows up uninvited, kicks down your comfort zone, wrecks your perfectly color-coded life plan, and leaves behind a lesson that’ll either break you or build you. (Spoiler: You get to choose.)

Here are your options, babe:

1. Curl up in a shame burrito and binge reality TV for three days.
2. Or… stand back up, grab that lesson like it owes you money, and keep swinging.

Look — failure’s not cute. It’s not meant to be. But it’s a damn good teacher. And while not every fail turns into a fireworks finale… every single one trains you for the next round in the ring.

Here’s where most people tap out: they don’t play it all the way through.

They quit mid-act. They ghost their own dreams. They start building something bold, then get scared when it doesn’t go viral in 24 hours.

But not us. Not here. Not at Wicked Fitness.

We show up. Fully. Loudly. Messily.
We’re not here to be pretty or perfect. We’re here to be powerful.

So here’s your Wicked Wisdom to chew on:

💥 If you quit now, can you honestly say you gave it everything?
💥 Did you bleed passion into it? Did you shout about it from the rooftops?
💥 Or did you half-ass it and call it fate?

Because babe, you don’t get to control the outcome — but you do get to control your damn effort. And that’s where the transformation happens.

So fall. Fail. Flop if you must. But for goddess’ sake — do it all the way.

Then get up. And go again.